First, we identify why customers buy from you. Often, we have to call a few customers and interview them over the telephone to determine why they really buy from you. Then we call some of your lapsed customers, to find out why they no longer buy from you.
Then we modify your offer and communicate this to a trial selection of prospects. As we generate leads for you to convert to customers, we continually modify the offer and how it is communicated. After four months we have designed and tested a customer capture process for you. You can then take over this process or allow us to continue. Either way, you will know precisely how to capture new customers and how much it costs.
How do we generate the prospects?
We look at all the possible routes to market, including telemarketing, direct mailing, PR. Emailing, website, search engine optimisation, pay per click, advertising, sponsorship, newsletters, seminars, road shows, exhibitions, talks, networking, sales people, sales literature. We analyse the effectiveness of your promotional activities. We improve them where required and select the best routes and use them to generate leads for you.
Please call 01622 201403 for a fast response!
I asked ASK to design for me a customer acquisition process. They did this in record time.
